Most of us need to promote ourselves to advance in our careers, or even to remain employed in this challenging economy. Introverts may face more obstacles in getting the word out, but have often untapped advantages. It can actually be revitalizing to market yourself – especially if it starts with the important groundwork of connecting to your strengths and passions.

Nancy Ancowitz offers lively exercises to help you explore promotional methods best suited to your personality type. She provides tips and tools to harness your strengths, make a plan, set goals, and take action. Learn to:

  • Use your introversion as an advantage
  • Articulate what sets you aside; overcome your obstacles
  • Create a “marketing mix” best suited to your style and strengths
  • Target clients and employers
  • Clarify your vision
  • Set goals strategically

There are many definitions of the terms introvert and extrovert, often derived from the widely used Myers-Briggs Type Indicator® (MBTI®) assessment, which is based on the work of Swiss psychologist Carl Jung. While some of Nancy Ancowitz’s clients have taken the MBTI® tool, others are self-described introverts – they get their energy mainly from within rather than from people and external sources. Nancy distills the best of what she’s learned in her 25 years’ experience in corporate and entrepreneurial marketing to help her clients.

While she specializes in working with fellow introverts, Nancy Ancowitz also welcomes clients who are extroverts and those who are somewhere in the spectrum. Many of the same self-promotion skills and principles apply, but the approaches may vary.