An advertisement on the Amazon page for my book, Self-Promotion for Introverts®, says: “Introvert = Loser.” It continues: “Being Yourself is Not the Solution. It’s the Problem. Learn to Change.”

Okay, I’ll change. I’ll try to be more open-minded about ads like that. I’ll try not to jump to conclusions about the inaccurate assumptions and bullying tone. [Introvert’s thinking pause.]

Okay, I tried and I still disagree. The ad plays to the pervasive stigmas around introversion and feeds off your fears. Hey, somebody must be buying the scare tactics. But it doesn’t have to be you.

Copyright © 2010 Nancy Ancowitz  

3 thoughts on ““Introvert = Loser”: A Sad Ad on My Book’s Amazon Page”

  1. At least being the subject of a critic is to be recognized.
    And this yahoo ads certainly raise once curiosity of the book! This is a positive things that this ads makes you appreciate.

  2. I've seen that ad, it's just a cheap shot to sell e-books. Apparently it's working, they've been running it for years.

    It's a pretty pathetic marketing tactic, especially since the author doesn't disclose their identity.

    I'm glad that there're people like yourself that tackle the subject in a positive way.

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